New Swift identity launched

The Fly is delighted to announce the launch of a new identity for Swift as part of an ongoing evolution of the brand.

Personifying everything Swift is, the new logo, with its background pattern and italicised font, emphasises the flow, speed, and fluidity of the team.

The unique Swift ‘W’ symbol takes inspiration from a bird swooping down towards its prey and helps give the team the identity it deserves.

Keep up to date with everything Swift over on Instagram @swift_theflyuk.